Queenie Ling

Web strategy, roadmap and delivery

• Owning the strategy, roadmap and prioritisation for LOGO.com, 1,500+ marketing pages and posts across 13 locales in Sanity (headless CMS), sequencing rebuilds of a legacy site prioritising redesigns and experimentation based on projected impact.
• Led the page design of website templates and block architecture, then program managed delivery with engineering, design and growth partners to optimise for usability, SEO/AEO/GEO and conversions.
• Launched new web tools as informational search moved into AI answers, targeting traffic and intent that AI overviews cannot compete with. Recent examples include taking the slogan generator to position 1 and the business name generator to position 3, now ranking for 1,800 keywords, page one against Canva, Squarespace and Wix.
• Redesigned existing tools with AI in the workflow, rebuilding the business name generator UI and UX with one engineer to lift signups on that page 200%, having it live in a week through vibe coded page production with Claude Design and our MCP connectors.
• Built international website pages across 13 locales, together driving 68,500 monthly organic visits.

Organic growth, technical SEO, AEO and GEO

• Owning all technical SEO with a current Ahrefs site health score of 100 across 72,700 crawled URLs, fixing broken links, orphan pages and structured data and schema issues proactively rather than reactively, which matters more as AI shortens the distance between shipping and breaking. Cross checked against Google Search Console for anything Ahrefs did not surface.
• Rebuilt the programmatic page model for an evolving landscape where Google now deranks templated pages, so every page carries bespoke copy, first party LOGO.com data and logos generated for that page specifically, making it genuinely useful to people and quotable for LLMs to drive AEO and GEO.
• Produced bespoke landing pages and campaign pages at speed with AI integrated into marketing workflows with most recently 50 new name generator pages created in one week, each carrying 525 names and 12 AI generated logos.
• Improved AI visibility, growing ChatGPT citations 2.5x in six months and citations per cited page from 1.6 to 6.2 (Ahrefs sample, February to August 2026).

Conversion, experimentation and revenue

• Ran conversion experimentation in GrowthBook, validated independently in Mixpanel and Google Analytics (GA4), with event tracking managed in Google Tag Manager, editing copy and components directly in Sanity and pairing with engineering for custom changes.
• Increased purchase conversion 30% with A/B tests focused on the upgrade modal, and increased site engagement 30% by removing crown icons that discouraged exploration before users had a reason to convert.
• Proposed and led a new pricing strategy testing a deep first year offer where I was the DRI behind it and validated the results across Stripe and Mixpanel over 21 months. Purchase conversion rose 168% and blended LTV per new subscriber went from $125 to $243.
• Improved email purchase conversion 18% using AI to analyse and optimise the onboarding flows, rewriting them with custom HTML and CSS templates.

AI native production

• Automated the content engine end to end. Blog production runs 100% AI agent operated, from mining topics in popular Reddit threads, to writing in our brand voice, to pulling first party data that makes each post optimized for AEO, to generating the hero image, then uploading to our CMS and scheduling. Output has increased 4x with no additional budget or headcount.
• Built and maintained LOGO.com's own MCP connector with engineering so web and content workflows are not locked to one model provider, running across Claude and OpenCode.
• Launched an email newsletter and grew it to 40,000+ subscribers in six months, 100% AI agent operated across writing, image generation, QA and upload, driving lead generation and opening a new revenue line through sponsorship.

• Led the rebrand, including naming and brand strategy, that enabled Raiz to list publicly on the Australian Stock Exchange at a $180 million market cap and drove global expansion.
• Scaled acquisition from 150,000 signups to over 3 million, and funds under management past $1 billion, leading marketing across digital, social media, TV, radio and PR.
• Owned campaign landing pages, blog content, creative and ASO alongside paid media across Meta, Google, TikTok and programmatic, plus lifecycle across email, push, in app and SMS.
• Led our first national TV campaign with a $5 million budget, nominated for Best TV Campaign in Australia (B&T).

• Led media strategy, mainly digital, for Universal Sony and Paramount Home Entertainment, Transmission and 3M.
• Key speaker at the 3M Marketing Conference on brands and creativity.

• Built a new social department from two people, setting up the processes and workflows to manage 20 brands including Paramount Pictures, Activision, and finance clients, proving the billings of over $15 million to expand the team.
• Led campaigns Facebook presented as case studies nationwide.
• Ran digital planning, buying and reporting for Paramount Theatrical and Transmission Theatrical.